Changing the perception of beauty

Barbie gained weight!

How Barbie looks when she was modeled as an average American girl. Much more realistic!

Source: Huffingtonpost

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Creative use of QR-codes

Victoria’s secret advertising

Victoria’s Secret creatively used QR-codes to hide their underwear in their advertising. To open the QR-code on your smart phone, the advertising pops up without the QR-code but with the underwear. A good add to this way of advertising is that you can link customers directly to the online shop.